Bharti Airtel Mobile Services Marketing Essay

Bharti Airtel Mobile Services Marketing Essay Airtel is the 3rd largest mobile operator in the world in terms of subscriber base. However, its revenue per subscriber is significantly lower as compared to American and European counterparts. However, Airtel has been facing pressures due to slowing revenue growth and slimming margins. While a lot of the factors are macroeconomic, this paper attempts to do a microeconomic analysis on Airtel and its environment. An Analysis of Bharti Airtel Mobile Services Ltd. Using Microeconomic Tools Bharti Airtel Limited, a part of Bharti Enterprises, is one of the leading providers of telecommunication services with significant presence in India. It has its operations spread over 20 countries across South Asia, Africa and Channel Islands. Profile Bharti Airtel has abou0074 194.183 million subscribers in India and South Asia and 55.855 million GSM Mobile customers in Africa as of the end of June 2012. The Proportionate Revenue of Bharti Airtel as on June 30, 2012 is à ¢Ã¢â‚¬Å¡Ã‚ ¹ 193,501 milli on (Overview). Currently, Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel holds the maximum percentage of market share in wireless connections at 20.67%, Vodafone is at 16.96%, Reliance at 14.68%, Idea at 12.88% and BSNL is at 10.81% (News report – Medianama) The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s): Mobile services, Telemedia services (ATS) & Enterprise services (Carriers & Services to Corporates) Ownership and Organizational Structure: Bharti Airtel was established on July 7, 1995 as a public listed company headquartered in New Delhi, India. With effect from Jan 13, 2010, a new integrated organizational structure has emerged with an objective to enhance Airtel focus on expanding operations in international markets beyond India and South Asia and further consolidate its leadership position in India. The transformed organizational structure consi sts of two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti Airtel’s B2C business unit comprehensively serves the retail consumers, homes and small offices, by combining business units such as Mobile, Telemedia, Digital TV and other emerging businesses (like M-commerce, M-health, M-advertising etc.). Figure 1: Airtel’s Organization Chart (Overview) The B2C organization encompasses Consumer Business and Market Operations. Bharti Airtel has understood the importance of its partners to remain competitive in a dynamic business environment. As a step in that direction, the Supply Chain (SCM) function has been created with a mandate to develop partner relationships to maximize mutual opportunities for growth and profitability. The SCM organization has a central core team of supply chain subject matter experts and execution teams operating under different business divisions across the country . Business Model Focus on core competencies and outsource the rest Airtel is probably one of the best run companies in India. It has advantages of both having a massive size and being in a very high growth industry. The secret of its enormous success owes a lot to its business model. Airtel focuses solely on two things: Customer acquisition & Servicing and business development/Expansion. The main focus of Airtel has been on Data IP solutions, conferencing and Video solutions and wants to grab the potential of market of these business sectors. The other functions such as hardware, network, backend applications (billing etc.), value added services and even telecom infrastructure are all outsourced. Airtel was the first player in India in pioneering such a business model. Airtel has outsourced its Network Management services to players like Nokia Siemens Networks and Ericsson, while its backend application is taken care by IBM. It was also the first to divest its hard assets, i.e. â₠¬â€œ its telecom towers – to a separate company and lease them back themselves as well as monetize surplus bandwidth by selling to other operators.

Business ethics Essay Example | Topics and Well Written Essays - 750 words - 4

Business ethics - Essay Example that there was a big problem with epidemics of AIDS along with hepatitis B, hepatitis C and some other lethal diseases among American medical workers during the 1990s. The problem concerned the fact that the syringes that hospitals provided their workers with were extremely unsafe, as they were constructed the way that it was easy to get a needlestick injury if used inappropriately. Hence, nurses often got injured in some extreme medical situations that required fast actions; very often they got injuries with the syringes that contained the blood of the patients that had the lethal diseases mentioned above. The cost of such injuries was estimated at $400 million to $1 billion a year. Thus on December 6, 1991, the Occupational Safety and Health Administration (OSHA) brought in safety precautions and obligated hospitals to provide their workers with special trainings concerning prevention of the injuries like that. However the prevention measures caused a lot of discussions, as they were not efficient at all. The point was that considering the difficulty of nurses’ work and their obligation to react immediately most of the time, it appeared to be impossible to teach them how to avoid accidents involving injuries. About 70 percent of all the needles and syringes used by U.S. health care workers were manufactured by Becton Dickinson. Even though the huge harm had been done to medical workers, production of a new design of safer syringes required a lot of funds and resources, as reorganization of manufacturing would cost a lot of money for Becton Dickinson. Therefore the company wanted to shorten their expenses and the only measure they suggested was putting warning labels on their production without any actual engineering changes in the syringes. However, on December 23, 1986, a patent for a syringe with a tube surrounding the body of the syringe that could be pulled down to cover and protect the needle on the syringe was issued to Norma Sampson (a nurse) and

Computer forenscis Article Example | Topics and Well Written Essays - 250 words

Computer forenscis - Article Example Customization and optimization; the source code can be modified; therefore, the OS can be customized to suit the requirements of a particular lab. Support; its Adhoc support is excellent; mailing lists answer calls and provide assistance within minutes. It offers fast implementation of feature and patch requests. Disadvantages; requires retraining, learning Linux takes time and effort, and the command line is not intuitive. Support; Linux offers no formal support organization. Support queries are direct to the community, and the answer quality varies considerably. Interoperating; interoperating with proprietary technologies is difficult, implementation takes time and may even be incomplete. Volunteer development effort; many projects are in perpetual development stage and may be edgy, poorly documented and abandoned (Wolfe). In a forensic lab setting, both Linux and Windows have advantages and disadvantages. They are different but employ similar tools. The main difference is the approach taken in obtaining and interpreting the data. Recovery of data is crucial in forensics, and this is where Linux has an upper hand over Windows. Data on Linux is held for months even on heavily used systems. Linux file system avoids file fragmentation, and data remain clustered together. Deleted files are, therefore, easily recoverable on Linux than on Windows. Also, everything in Linux is noted as a file, and this translates to; any transaction occurring in Linux will leave traces